Big Ideas, Small Team: Why Boutique PR Works Better
sarah selip | may 19, 2025
When you’re building something that matters — a brand, a movement, a voice in the chaos — it’s tempting to chase the biggest name, the flashiest agency, the firm with a list of clients longer than a CVS receipt. But bigger doesn’t mean better.
At 917 Strategies, we don’t just churn out press releases or stack your social feeds with empty buzzwords. We do what actually works. We’re a boutique PR firm with a pulse — one that values sharp strategy, bold storytelling, and a personal touch. You’re not another name on a spreadsheet here. You’re a story, a mission, a vision. And we help you make it #buzzworthy.
I didn’t start 917 Strategies to blend in with a sea of big-box firms. I launched it because I got tired of watching the same stale playbook get recycled, especially in conservative PR. All flash, no fire. All tactics, no instinct. I knew there was a better way — one that valued relationships, creativity, and the courage to push past the surface.
Our clients don’t just come from one corner of the world. We work with everyone from political leaders to artists, founders, musicians, and culture shapers. Why? Because your message doesn’t exist in a vacuum. It’s part of the cultural conversation, and we know how to get you a seat at that table.
And here’s the thing — conservative doesn’t have to mean boring. It doesn’t have to mean stiff, outdated, or out of touch. At 917, we bring style, strategy, and energy without losing the values that matter. You can be bold, culturally relevant, and conservative without compromise.
I didn’t spend nearly a decade in PR and communications just to play it safe. I’ve seen how the big firms operate — layers of sign-offs, endless emails, and good ideas crushed under the weight of bureaucracy. At 917, we cut the fluff. We get to the point. We get results.
When you work with us, you work with me. I don’t just sign off on a project and disappear. I’m in it with you, rolling up my sleeves, brainstorming, strategizing, and making sure your message lands where it matters. No interns ghostwriting your voice. No getting shuffled from one account executive to another.
I’m picky about who we work with — because I’m invested. If I take you on as a client, it means I believe in your mission. It means I’m bringing my full energy, experience, and edge to the table. Because you deserve more than cookie-cutter comms. You deserve a team that’s all-in.
So if you’re tired of being just another account number at some faceless PR giant — if you want strategy with soul, messaging that moves, and a team that treats your mission like it’s their own — welcome to 917 Strategies.
Together, we’ll create something #buzzworthy.
