Beyond the Buzz: How to Be a PR Client Who Gets Results

by sarah selip | august 12, 2025

Let's be real: you don't hire a PR firm for a fancy title or a line item on your budget. You hire us for results. And the truth is, getting those results isn't just about what we do; it's about how we collaborate. We bring the strategy and the hustle, but your clarity and responsiveness are what truly move the needle.

So, how can you be the kind of PR client who truly shines?

Own Your Story. Really.

Before we can tell your story, you need to know it inside and out. What are your core values? What's your vision? We're here to help you polish that message until it gleams, but you are – and always will be – the author of your narrative. Take ownership.

Be Nimble. The Media Clock is Ticking.

The news cycle doesn't wait for anyone. When an opportunity strikes, your quick feedback isn't just helpful; it's the difference between a splash and a missed wave. Your ability to respond swiftly is a genuine game-changer.

Master the Mic. Preparation isn't Optional.

Media interviews aren't casual chats. They demand a specific skillset. Invest in preparation. We'll guide you, but showing up not just confident, but strategically ready, ensures your message lands perfectly.

Patience, My Friend. Good PR Takes Time.

Building credibility and earning meaningful media attention is a marathon, not a sprint. It's a gradual, ongoing process. Stay engaged and trust the process. The results will come.

Speak Up. Boldly.

In a world drowning in noise, a clear, distinct perspective cuts through. Don't shy away from sharing your most meaningful and audacious ideas. That's how you get noticed.

Spill the Beans. We're Your Early Warning System.

Proactively shaping the news is our superpower, but we need intel! Keep us in the loop about upcoming launches, notable events, or even just a compelling thought that could spark an opportunity. The more we know, the more we can create.

The Bottom Line: We're a Team.

You want recognition? Your PR team is your most dedicated partner. When you bring the clarity and the urgency, we can truly drive results together. Let's make your message not just heard, but profoundly impactful – by working as a cohesive, unified force.